Summer has passed and our storefront is in transition. The 'paw print' window is up and soon there will be nothing but color and texture all throughout the interior. Last year, we test-marketed a new line of apparel for dog lovers, Snarky Paws. The feedback was positive (really positive) and the brand was born.
Snarky Paws is a lifestyle brand. named after my beautiful rescue dog, Gracie. My sweet and sassy Gracie . . . the snarkiest pup I've ever had the pleasure, frustration and heartache of having in my care. I can't say that I owned Gracie, because I think she was really on loan from heaven. Stricken from birth with so many issues. Incontinent from being spayed too soon (given her ill-health from birth), wrought with anxiety and practically afraid of her own shadow. Gracie was smart enough to understand her deficits and I could easily tell that she wanted to please by controlling her issues. She tried so very hard, but most of the time it was to no avail. Gracie's cortisol were likely riding high most of the time and took a heavy toll on her body. The physical signs were all there. She turned grey at a young age. Her body gave up.
Very shortly after I launched Snarky Paws, I lost my beautiful and beloved Gracie. It was sudden. It was completely unexpected. And it was devastating. And it was particularly difficult to lose Grace because when we adopted her, we also adopted Danny, her litter mate (that's "brother" in human speak). Looking at Danny every day without Gracie by his side . . . well, that is a pain that I cannot even begin to explain. It's been almost a year. My tears have still not dried up. I doubt they ever will. It's likely that I'll always mourn the loss of my beautiful Gracie girl. But it provides me with even more determination to develop this brand, along with all that I hope it someday represents.
If you're reading this, then you're part of my Tribe. Thank you for joining. I look forward to the opportunity to interact with you on this journey. I hope you stick around. vh
Let's just talk about dogs and cats. We all have so much to share. And we all have so much to learn.